I’m currently at the Halmstad Summer School on Testing, where I know literally nobody. This means that I’m having to exercise one of my most useful and hardest won conference skills: Going up to new people and talking to them.
I can’t claim any special ability at doing this. If anything, I’m bad at it. But I started out terrible at it, so I thought I’d offer some advice for other people who are terrible at it and want to become less terrible (which, based on observational evidence at conferences and talking to friends, is a lot of us).
The big thing to know is that it’s not complicated (which is not the same as saying it’s easy). The following procedure works for me basically 100% of the time:
- Go up to somebody who isn’t currently talking to someone and doesn’t look like they’re busy.
- Say “Hi, I’m David” (you may wish to substitute your own name here if it is not also David).
- Make conference appropriate small talk.
- Part ways at a suitable juncture (e.g. beginning of next talk), and if you enjoyed each other’s company you can naturally say hi again later, and if not you won’t.
If you’re like me, that probably sounds impossible, but it’s actually surprisingly doable once you manage to suppress the associated feeling of mortal dread.
The thing that helped me the most was understanding what caused me stress (going up to groups where I didn’t know anyone) and just not doing that, which is why it’s about finding single people to go up and talk to. I generally don’t approach groups unless I already know some of the people in the group.
The second thing that helps is understanding that this behaviour is appropriate, socially acceptable, and often outright welcome.
You are at an event where a large part of the purpose is to meet people. Therefore introducing yourself to strangers is a thing that is part of the event and does not need an excuse. Also, the people around you are probably also struggling to do the same. By picking someone else who is also not talking to people, there’s a good chance you’ve found someone who is struggling the same way you are and have done them a massive favour by removing that struggle.
Is it sometimes a bit awkward? Yeah. Is it the perfect approach? No. But it works reliably, I am able to do it, and it does not rely on flawless execution to go smoothly. It is very unlikely to go terribly, and it will probably go well.
It’s still anxiety inducing, but for me the knowledge that this is acceptable behaviour and nothing bad is going to happen is enough to take it from terrifying to merely intimidating, at which point it’s fairly feasible to just force myself to do it.
Picking who to talk to is tricky, but the nice thing about this just being a brief introductory conversation is that you don’t have to do it well. I don’t have a particularly good algorithm, but vaguely use the following guidelines:
- People you’ve met in passing but not really properly talked to are an easy place to start.
- If I see a speaker or someone I vaguely know something about, I’ll tend to default to them (as someone who regularly speaks at conferences, I can confirm speakers are just as socially awkward about doing this as the rest of us and will appreciate you talking to them).
- I often preferentially try to talk to women or other people who are in a minority for the conference (obviously at some conferences women won’t be a minority, but I work in tech where sadly they usually are). This advice works better if you are yourself in a minority at the conference, but I figure that if people are feeling isolated it’s still better to have someone to talk to who isn’t going to be a jerk (which I’m told I’m mostly not), and they’re at least as likely (probably more) to be interesting people to talk to as anyone else.
- Other than that, I just pick a random person nearby.
Once you’ve picked a person and introduced yourself, it’s time for the dread small talk. Fortunately, although small talk in general is hard, conference small talk is much easier. There are two reasons for this:
- When you ask “What do you do?” the chances are good that it’s something relevant to the conference, and thus you have common ground to talk about.
- You can always talk about the talks at the conference – which they have enjoyed, if there are any they are particularly looking forward to, etc.
The parting ways aspect is important largely to avoid the problem of finding one person to talk to and then latching on to them. It’s doubly important for me because of a moderate amount of insecurity about seeming to do that even when I’m probably not. Fortunately conferences come with a natural rhythm, so it’s fairly easy to do.
Another reason why it helps is that it keeps the entire interaction fairly low cost – you’re not committing to a new best friend for the entire conference, you’re just meeting someone new and having a brief chat with them.
So that’s how I introduce myself to new people. After that, I try to “pay it forward” in a couple of ways:
- I try to introduce people I’ve talked to to each other. e.g. if I’m talking to someone and someone I’ve previously interacted with wanders past I say hi to them and ask “Have you two met?”
- If I’m in a group (or even just talking to one other person) and see someone awkwardly standing around, I try to bring them into it (a “Hi, I’m David. Come join us” is usually sufficient).
Other people are also struggling with this, and helping them out is a good deed, which is the main way I do it, but conveniently it’s also a good way to meet people. It’s much easier to meet someone by bringing them into a group than it is to approach them on your own, and by forming a group you’ll tend to get other people members of the group know agglomerating on. Even if you don’t talk to them now, talking to them later becomes easier.